Put the communications puzzle together in a way that makes sense.
Articulating what your company does, where it is headed and how it is different from competitors is essential. Whether you are launching a business, introducing a product or service, or building long-term relationships with key stakeholders, I will help you communicate with your audiences in a way that makes sense with the following three tools — all integral elements of a well-designed communications strategy.
Positioning Statement & Corporate Story
This guided journey takes senior leaders and other key stakeholders through a process that results in a unique positioning statement and corporate story focused on your business. Both then serve as the foundation of your messaging framework and communications plan.
Effective communication doesn’t happen place until you develop compelling messages that align with your business’ goals and resonate with stakeholders. Using a comprehensive message development process combined with a fresh perspective and big picture thinking, I will build a solid set of core strategic messages and audience-focused sub-messages that serve as the basis for all communication activities – both written and spoken.
This allows you to communicate your story to your target audiences in a meaningful way by:
- Crystalizing and prioritizing information
- Conveying your brand promise
- Helping customers and prospects understand your business value
- Differentiating you from the competition
- Highlighting key concepts important to business development efforts
A well-articulated, multidisciplinary communications plan skillfully integrates the needs of different stakeholders, available resources and, most importantly, organizational goals.
My approach to communications planning blends your business goals, organizational story and corporate messaging into a comprehensive, actionable communications roadmap designed to help you deliver the right message to the right audience at the right time using the best available communications channels in a way that:
- Supports your business goals
- Establishes communication priorities.
- Eliminates patchwork communication initiatives.
- Reduces wasted fiscal and human-capital resources by decreasing spur-of-the-moment activities that may have little or no impact on the long-term interests of a company.
- Provides an opportunity to track ROI, make data-driven marketing corrections and measure success.