Lots of folks are thinking and writing about content marketing with good reason, as you’ll see below in the first link. So enjoy the reading, have a fantastic week and feel free to share other useful links about content marketing in the comment section. Why? Because sharing is caring and all of us can use more love (especially on Mondays).
Solve Problems for Your Customers with Content, Don’t Create New Ones — I’ve always been an advocate of audience-based decisions when it comes to marketing (see Beat Content Information Overload; Ask What They Want), so I wholeheartedly agree with Andrew Hanelly who says that “[customers] want content that serves them, not content that reinvents the way they operate.”
Making the Leap: Egocentric to Empathy in Content Marketing — The always-smart Lee Odden is another proponent of looking at your organization’s offerings from the customer point of view when planning content marketing and social media engagement. I think you’ll agree after reading what he has to say.
How to Create 5 (Content Marketing) Products from 1 Interview — This great list of suggestions by Thomas Clifford gives you specific ideas about how to stretch the material you have into multiple marketing products. (I also wrote about this back at the beginning of the year in my Save Money and Time with Content Pre-Planning blog posting.)