Hot off the virtual press is a list of great reads to warm up your Monday morning brain. Goodies this week are for those in the business-to-business (B2B) space who have been reluctant to dip their toes in the social media waters. Feel free to share your suggestions for more B2B-social media links in the comments. Why? Because sharing is caring and all of us can use more love (especially on Mondays).
Social media strategies for business-to-business marketing — You’ll want to check out this link first if you’re still looking for someone to tell you why social media makes sense for B2Bs.
4 Simple B2B Social Media Marketing Tips — Perfect read for the newbie with a high-level overview of how a business should approach social media.
Making B2B social media trends work for you — What I like about this piece is that it explains to you the three social media engagement models — brand awareness, sales and customer service — most commonly used by B2Bs.
How to Use Social Media for B2B Marketing — This piece from Inc.com also has some great links embedded throughout that will help you dig deeper in each subtopic.
7 Ways to Improve B2B Customer Service with Social Media — Make sure you get to #7 at the end of the list. And if you’re on Twitter, you want to follow @SMB2B so you don’t miss anything.
Still Holding Back? 10 (Business) Reasons to Participate in Social Media — A final list for this week’s list from Christine Whittemore (on Twitter at @CBWhittemore via the Marketing Profs website (on Twitter at @MarketingProfs).
And if you’re still not convinced that social media and B2B marketing have a future together, drop me an email.