Content Marketing: Don’t Be a Lemming

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If you pay attention to marketing trends, you know that content marketing is H-O-T. Blogs, websites and thought leadership articles galore are devoted to the whys, how-tos, formats and best practices of growing a brand’s reputation and business via this tactic. (One of the easiest-to-understand explanations I’ve come across is “Content Marketing 101: How to […]

Communications Planning Lessons from the Sears Wish Book

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As a kid, I eagerly awaited each year’s pre-holiday arrival of the Sears Wish Book. This cornucopia of toy ideas would keep the brothers and me captivated for hours as we prepared our extensive Santa list. Each time we thumbed through the catalog’s pages, our lists grew longer. When I figured out that I was […]