Justifying a Twitter Investment

When I was sharing a couple of beers with a friend last week, our conversation turned to Facebook and blogging. He doesn’t have a Facebook account. He doesn’t blog. Social media activities are, in his opinion, a waste of time and a risk to privacy. I, on the other hand, have a personal Facebook account as well as a page for my business. And if you’re reading this, you know I blog occasionally.

Then somewhere along the line I mentioned that I am active on Twitter. His response, which could be categorized as incredulous, went something like this: “You’re on Twitter? What the hell for?”

Honestly, I get this reaction more often than not from family and friends. Here’s my theory why: Most of my friends (many of whom are into double-digit high school reunion milestones) and family members (many of whom spend an inordinate amount of time talking about arthritis, bowel movements and dental woes) see Twitter as an indulgent waste time for self-centered celebrities, political activists wanting to overthrow a government or young people who don’t understand the phrase “too much information.”

I don’t fit any of those categories, though I’m thinking I may have a way, way outside chance at the celebrity gig someday once I take my singing from the shower to the street.

When explaining why I tweet, I steer clear of discussions about the benefits of social networking for organizations and businesses, the historic changes taking place in how institutions and individuals communicate, the value of relationship building, and the ability to learn and grow as an individual and as a business entrepreneur.

Why? Because the astounded “you’re on Twitter” look quickly turns to the “jeez, she’s boring me to tears” look.

Instead, I tell them that a relatively small investment of my time on Twitter has resulted in a new client. A paying client. A client whose interesting and fun projects have increased my company’s revenues.

Money gets their attention and validates my Twitter activities. Period.

If you need to justify Twitter but aren’t yet able to definitively point to revenue results, here are a couple of articles worth a read:

Happy Tweeting!

Photo courtesy of SXC.

Leave a Reply

Your email address will not be published. Required fields are marked *